A Trailblazing Name
Mavrix (mav-riks): independent, unconventional, forging a new path.
The name “Mavrix” is inspired by the word maverick, describing the bold and independent thinking exemplified by you and by us. True to form, we spelled it our way, using an “x” to reflect the innovation inherent to our model.
An Entrepreneurial Leader
Mavrix is led by a visionary CEO, Leticia Trevino. With 30 years of executive experience across carrier, broker, insurtech and TPA models, Leticia built the blueprint for Mavrix, including its structure, systems, and strategy, to close gaps and create opportunities for independent agents.
A Heritage of Independence
Mavrix is backed by Heffernan Insurance Brokers, a Top 100 independent brokerage with national reach, strong carrier relationships, industry clout, and deep expertise across insurance niches.
For Mavrix agents, this relationship provides access to a solid foundation of scalable operational resources, best practices, and a built-in referral system. While our model is new, our footprint is significant.
New Thinking for An Evolving Competitive Landscape
The insurance landscape has changed dramatically, making it harder for independent agents to stay competitive.
- Market Consolidation: National agencies are absorbing smaller firms, leaving many agents displaced.
- Industry Fragmentation: Aggregators, insurtechs, and startups have flooded the market, driving fierce competition.
- Hard Insurance Market: Natural disasters and rising costs make it tougher to find affordable coverage.
- Post-COVID Values: Agents now prioritize flexibility, balance, and independence more than ever.
- Rapidly-Changing Tech: AI and automation are transforming how insurance is sold and serviced.
Mavrix helps agents navigate these shifts with the tech, carrier access, and support to grow without limits.
“Over the years, I’ve seen countless agents plateau or burn out with no clear path to scale. Not anymore! Mavrix has rewritten the roadmap for agent growth.”
