Understanding the Mavrix Franchise Model
If you’re not familiar with how an insurance franchise works, you’re not alone. Many agents are stuck working within inefficient, legacy insurance models that no longer meet their needs. Mavrix offers an agile and modern alternative for agents who want to chart their own course, without all the operational drag.
Here’s a quick comparison of how we stack up against other traditional models:
 | Brokerage | Aggregator / Cluster / Network | Captive | |
|---|---|---|---|---|
| Freedom | Run your own agency using Mavrix carriers, marketing, tech stack and services to scale. | Decisions are guided by organizational leadership. | Operate on your own under your name/brand. | Run your agency in compliance with captive requirements. |
| Brand | Mavrix brand. | Agency brand. May lack industry name recognition. | Your brand. May lack industry name recognition. | Captive brand. |
| Book Ownership | Mavrix owns the book, allowing centralized servicing and compliance. | Book ownership varies depending on your contract. | You typically retain book ownership, but there may be exit fees and noncompete clauses. | Varies. You may own the book with limitations on what you can do with it. |
| Servicing Support | Comprehensive support from quote to renewal, delivered by global service team in all time zones. | Often limited. | Limited. | Usually comprehensive. |
| Market Access | Direct access to top-tier personal, commercial and employee benefit carriers. | Varies, often limited. | Varies. | Limited to the captive product portfolio. |
| Niche Focus | Highly competitive and exclusive programs. You can also earn referral revenue by sending business to other niche experts. | Varies. | Varies. | Varies. |
| Technology | Industry-leading, fully-integrated automation – all with one login. | Often fragmented and inefficient. | Limited or fee-based. | Often outdated. |
| Scalability | Unlimited potential, enabling your rapid expansion. | Operational barriers stall growth. | Operational barriers stall growth. | Limited product portfolio stalls growth. |
| Cost | Franchise fee. | Varies. May be no cost or you may have to pay for certain services. | Varies. | Liquid capital required to get started. |
| Earnings | Receive higher-than-average commission splits. | Receive salary and/or commissions. | Receive commission splits. | Receive commissions. |
Is Mavrix A Good Fit for You?
Are you a client-first agent looking for stronger tech, marketing, and service support?
Ready to grow with a model built for today’s market?
If you answered yes, Mavrix may be the right fit. Here are a few types of agents who benefit most from our all-in-one model:
- Agents Running Small Agencies: End-to-end support without the overhead of hiring a team.
- Agents Currently with a Brokerage or Franchise: The resources and backing to grow beyond your current setup.
- Agents Nearing Retirement: We handle servicing so you can keep earning renewals.
- Agents Who Have Been Displaced by Consolidations and Rollups: Find stability and a new home with everything you need to succeed.
Unlock your potential with Mavrix.
Backed by Heffernan Insurance Brokers
Mavrix is backed by Heffernan Insurance Brokers, a Top 100 independent brokerage with national reach, strong carrier relationships, industry clout, and deep expertise across insurance niches. While our model is new, our heritage is strong.
